Category Internet

Control Room

Mobile App Monetization: How Apps Actually Make Money

Mobile app monetization is often reduced to ads, subscriptions, and in-app purchases. In practice, these models behave very differently. Understanding how they scale, where they break, and how they combine is key to building a sustainable app business.

Poker

The Great Online Poker Bust

In 2011 the US government abruptly shut down the world’s largest online poker sites, ending the internet’s first borderless digital economy and revealing how fragile global platforms can be.

Leaky bucket

The Leaky Bucket

For over a decade, the app economy was defined by fast growth. Now retention is the key metric for many app companies.