Category Strategy

Top of the mountain

Human Thinking in the AI Era

Artificial intelligence and human thought are fundamentally different. Yet as AI systems spread, we are increasingly nudged to think and act according to the logic of machines.

Man on Red Structure

The Value Puzzle

As organisations build ever-larger SaaS stacks, software that enables coordination across systems, tools and teams is accruing the most value – while also adding risks.

Handheld Game Console in Use

Nintendo’s Price of Belonging

With Switch 2, Nintendo is betting on familiarity over flash, asking whether long-earned trust still matters when players have more choice than ever.

Leaky bucket

The Leaky Bucket

For over a decade, the app economy was defined by fast growth. Now retention is the key metric for many app companies.