Decoding the digital age
Six SaaS models that shape modern software
A breakdown of the key SaaS business models shaping modern software, from horizontal to AI-native vertical platforms.
Decoding the digital age
Peter Franks
Peter Franks is the founder and editor of No Latency, where he writes long-form analysis on technology, gaming and artificial intelligence, with a focus on the systems, incentives and strategic decisions shaping modern software organisations. He has 20+ years’ experience advising founders, executives and investors across Europe on leadership, strategy and organisational design, and is also the founder of Neon River, a specialist executive search firm for technology and games businesses. Based in London, he holds a PPE degree from the University of Oxford.
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The Leaky Bucket
For over a decade, the app economy was defined by fast growth. Now retention is the key metric for many app companies.
The Quiet Power Behind AppLovin’s Rise
How an optimisation layer at the heart of mobile advertising became one of the most powerful businesses in the software industry.